Schema.org JSON-LD Generator
Generate valid Schema.org structured data (Article, Product, FAQ, LocalBusiness and more) in JSON-LD format for SEO.
Add between 2 and 5 frequently asked questions.
Define the breadcrumb path (minimum 2 levels).
Generated JSON-LD
What is a Schema.org JSON-LD generator?
Schema.org is a standard vocabulary that describes page content so Google and other search engines understand it better. JSON-LD is the format recommended by Google to implement it: a code block in your page head that can produce rich results like product stars, expandable FAQs, breadcrumbs and events. This generator builds valid code without syntax errors, choosing the type and filling only the fields you need.
How to use this tool
- Select the content type: article, product, FAQ, local business, person, breadcrumbs or event.
- Fill in the visible fields; empty ones are omitted from the generated JSON.
- Copy the JSON-LD and paste it into your page head or into your CMS structured data block.
- Validate the result in the Google Rich Results validator or validator.schema.org.
Typical use cases
- Add FAQPage to tutorials and guides to qualify for expandable results in Google.
- Mark up products with price and availability to show stars and price in the SERP.
- Implement BreadcrumbList on sites with category hierarchies to improve visible navigation in results.
Frequently asked questions
Where does the JSON-LD go?
Inside a script block with type="application/ld+json" in the page head. On WordPress or CMS you can add it with SEO plugins or in the theme code block.
Does Schema guarantee rich results?
No. Structured data is a requirement, but Google decides whether to show the rich result based on quality and relevance. Valid Schema never hurts and improves your chances.