OpenAI launches Sora 2: the new viral video app similar to TikTok
OpenAI has announced Sora 2, a new video application that incorporates features similar to TikTok, marking the beginning of an innovative era in the creation of viral content. With this tool, the company aims to revolutionize the world of digital media by allowing users to become the stars of clips that appear to have been recorded in everyday situations.
Key Innovations of Sora 2
Sora 2 stands out for its improvements in physical realism, control, and integrated audio. The app allows users to make cameos, remix videos, and customize their feed according to their preferences. The initial phase of Sora 2's launch covers the United States and Canada, although it is currently not available in Spain.
Upon entering the app, users can see themselves interacting in scenes generated in seconds, where they are the stars of clips that seem authentic due to smooth movements and realistic manipulation of the environment. Its operation is simple: by recording a short clip that captures the face and voice, the app seamlessly integrates the user into the scene, ensuring continuity between different shots.
A Look at the Development of Sora
The development of Sora 2 has its roots in 2022, when ChatGPT transformed text generation and opened doors to image creation. In February 2024, OpenAI launched the first version of Sora, a prototype that began to exhibit object permanence and visual coherence. Since then, competition has emerged with initiatives like Runway and its Gen-4; however, with Sora 2, OpenAI aims to make significant advancements.
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The company has compared these advancements to the impact of GPT-3.5 on text generation. Among the improvements in Sora 2 is a notable physical fidelity; for instance, if a ball misses its shot, it reacts appropriately when hitting the board, contrasting with errors common in previous systems, where objects could "teleport." Additionally, this version can follow more complex instructions and maintain the state of a scene across different takes, making it a more versatile audio-video tool.
App Features: Cameos, Remix, and a Customizable Feed
Sora 2 has been designed with a social focus, allowing users to make cameos in various scenes. After a quick face and voice verification, anyone can jump into videos and share their results. The ability to remix videos from other users and explore a feed tailored to preferences are features that make Sora 2 unique. According to OpenAI, the app seeks to prioritize co-creation over passive consumption, initially granting access by invitation on iOS.
Well-being and Safety on the Platform
OpenAI has emphasized that its platform does not aim to promote endless content consumption. The app is designed to encourage interactions among known people and stimulate creativity rather than mere viewing. For teenagers, restrictions are applied to limit the number of generations and establish stricter permissions for cameos. These parental control mechanisms, introduced through ChatGPT, allow parents to manage their children's use of the app.
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Economic Aspects and Availability of Sora 2
Sora 2 is being gradually rolled out on iOS, starting its deployment in the United States and Canada. Although it is not yet available in Spain, OpenAI plans for international expansion. This service will initially be offered for free, although with limitations related to computing capacity. Additionally, subscribers to ChatGPT Pro, who pay a monthly subscription of $200, will have access to a Sora 2 Pro version with enhanced features, with plans to enable a model through an API.
Challenges and Areas for Improvement
Despite significant advancements in Sora 2, OpenAI acknowledges that there are still errors in the model. The promotional video includes various scenarios, such as anime battles and stunts, which, while simulating a realistic experience, show flaws that require correction. The company does not shy away from admitting that, despite not being perfect, the evolution from the first version of Sora is remarkable.
Sora 2 proposes a new framework in which videos are not merely consumer products but also spaces for interaction and shared play. This ability to turn any user into the star of a video suggests a potential pathway toward an era of participatory creativity. With an emphasis on the everyday user experience, OpenAI has once again captured attention toward content creation, akin to what it achieved with ChatGPT.
Conclusions and the Future of Sora 2
Sora 2 and its application are just the beginning of a variety of creative possibilities aiming to offer an innovative social experience. The company has stated that the development of models simulating the physical world will have a significant impact on the advancement of artificial intelligence.
The Sora app is now available for download, and users can sign up within the app to receive notifications about their access. With the initial rollout in the United States and Canada, rapid expansion into other markets is anticipated. A free version of Sora 2 will encourage users to explore all its capabilities, although they will be subject to limitations based on computational use.
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